Should I Put Business Stuff On My Personal Profile on Facebook?
Such a POPULAR question I receive! At the end of the day the most important thing I want you to realise is that clients want to work with YOU not with your logo or your brand....its you that they connect with and this forms part of my personal decision as to why I...
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Target, Then Niche
I know LOTS of VAs that struggle to find a niche that they want to concentrate their energies on simply because they have so many varied skills (how can you pick one thing)? So instead, lets concentrate on your market first. Remember this process is to enhance your...
read moreAre You A Reactive or Proactive Virtual Assistant?
One of the biggest differences between those Virtual Assistants that build 6 figure practices and those that struggle to make it to $50,000 per year boils right down to whether they are reactive or proactive. Some might believe that they are proactive VAs. They follow...
read moreUnnecessary Worry
Recently conversations with the clients I mentor and support have had a consistent theme. A theme of constant worry that they aren't good enough. What if a client asks me to do something that I don't know how? What if a client asks me a question I don't know the...
read moreAre New Virtual Assistants Making More Money Than You?
Sometimes I meet Virtual Assistants that have never changed their prices from the first day....or very little. They find it hard to up their prices (which is a completely different post) BUT then I realised something else. Given that they are liekly getting faster and...
read moreCommodity vs Authority: Stop People Buying You On Price
If you're selling yourself as a generalist then you will never make good money. For generalists are easily replaced.... there are hundreds of people who specialise in the basics. What you want is for clients to want to work with the experts. Experts make the better...
read moreMy Niche Doesn’t Know Me? So I Guess I’ll Generalise….
Virtual Assistants AND Health and Wellness Practitioners notoriously try and help everyone and in turn end up helping nearly no-one. They think if they try and market to everyone they will have more market share BUT it actually works against them. . Are you...
read moreTop 3 Marketing Fails That Virtual Assistants Do
In my plight to help Virtual Assistants becoming 6 figure business owners (aka 100KVA) I had to identify the marketing fails that were all too common so I could help them to STOP. Here is what I have I identified Hands up if you have done these in the past! It's okay...
read moreWhat’s Your Clients Bruise?
So.... in 10 years I have realised that many people have trouble with the act of niching down in their business and clarifying their target market. It's usually stemming from a fear of missing out. Here is a cool way to think about the importance of niching AND then...
read moreLeveling Up: What To Think When Things Have Turned To Shite
If you're having one of those weeks where clients are being a pain, family is pissing your off, there is negativity in the air and you're just left wondering if its worth continuing....you might be leveling up! . Now, isn't that a far better way to look at it!...
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